Toga Cox is a multi-passionate creative designer in Brooklyn available for startups, studios, agencies, non-profits and for-profits.
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About Me
toga@octoberoutpost.com
Toga Julius-John Cox
Brooklyn, New York
Available

Toga Cox is a Brooklyn-based, multi-passionate graphic designer, visual artist, and musician. He is a freelance multi-disciplinary creative with over a decade of experience working with industry-leading design teams and award-winning advertising agencies. As a designer, Toga is passionate about creating bold, impactful, and conceptually driven work. Over the years, his curiosity for all things creative has helped him cultivate a skillset and multi-disciplinary creative process that enables him to explore fresh and ownable expressions for any creative project.

Brand Experience

Adidas
Android
Budweiser
Blue Apron
Converse
DeBeers
Duolingo
GoDaddy
Meta
Mass Mutual
Nike
NRG
Spotify
Supercell
Under Armour
Verizon
Walmart
Waze Carpool

Agency experience

72 and Sunny
Anomaly NY/LA
Analog Folk
Barton F. Graf
BBH
Co:Collective
De-Yan
Droga5
Forsman+Bodenfors NY
Johannes Leonardo
Joan Creative
JWT
McCann NY
Mojo Supermarket
Mother NY
Ogilvy
Orchard Creative
Publicis NY

Services

Art Direction
Audio Post-Production
Brand Guidelines
Brand Identities
Campaign Identities
Design Strategy
Design Systems
Logo Design
Motion Design
Music Production
Photography
Presentations
Sound Design
Templates

Toolkit

After Effects
Capture One
Cinema 4D
Figma
Illustrator
Indesign
Photoshop
Sketch

Back to Projects
BACK
Spotify for Artists
Brand Design
2018

As a member of the Spotify design team, we developed the brand identity for Spotify’s new sub-brand, Spotify for Artists, designed to support artists and creators. Built from the foundation of the existing Spotify brand, the identity was guided by design principles that emphasized being creative, alive, and personal, reflecting the vibrant and dynamic nature of the creator community.

Brand Identity
Brand Guidelines
Logo Design
Template Design
Wordmark

Big & Bold Typography

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Spotify Burst vs Keyline Burst

A lot of care went into defining art direction style that focuses on highlighting moments of true human connection and emotion, reframing the usual outdoor lens of the lone wolf, to focus more on shared experiences captured in ways that invite the viewer into the frame.

Created at Spotify
Role, Freelance Senior Designer
—
Ras Wangelin, Global ACD
Martin Berggren, Art Director
James Aviaz, Copywriter

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